Lumavie is a premium e-commerce platform specializing in hand-crafted diamond, gold, and silver jewelry. As the lead UI builder, I have created a luxurious digital space where each product is not only displayed but also tells the story of its intricate crafting process. The project focuses on optimizing the visual experience and personalizing custom-made orders.
Domain
E-commerce / Luxury Jewelry / Craftsmanship
Team size
6 members
Position
UI Designer
Tool
Figma, Adobe Creative Suite, AI (Midjourney cho Visual Art), After Effects
Platform
Responsive Web & Mobile App
Responsibilities
Artistic Visual Direction: Directly establishing the artistic direction for the overall interface, using a Minimalist style combined with elegant Typography to highlight the vibrant beauty of diamonds and gemstones.
Craftsmanship Storytelling UI: Designing special content blocks to present the handcrafted creation process (Sketch-to-Final), helping customers understand the value of each custom-made product.
Product Customization Flow: Building an interaction flow that allows customers to choose materials (18K Gold, 14K, Platinum), sizes, and personalized engraving requests right on the product page.
High-end Catalog Design: Optimizing product filters (Filter) intelligently by collection, type of gemstone, and price range, helping affluent customers easily find the desired jewelry piece.
Trust-building Interfaces: Designing modules to display diamond certificates (GIA/GIV) and a lifetime warranty, reinforcing absolute trust for high-value transactions.
Mobile Luxury Experience: Optimizing the UI for mobile, ensuring that every product image displays sharply and vividly, providing the feel of shopping in a real store.
