Design logo systems for a variety of brands across different fields (Edtech, Fintech, F&B...). Focus on transforming the core values and messages of the business into unique, minimalist, and highly symbolic icons.
Domain
Interdisciplinary
Team size
Graphic Designer
Position
Logo Designer
Tool
Adobe Illustrator, Photoshop, Figma, Midjourney
Platform
Responsibilities
Research the characteristics of the industry and brand personality to come up with appropriate design ideas.
Sketch and build concepts (Brainstorming & Sketching) for multiple logo options.
Design and vectorize the logo ensuring balance, golden ratio, and versatility.
Apply color psychology and typography to evoke the target emotions of the brand.
Test the logo's visibility across multiple sizes (from tiny Favicon to large signboards).
Use AI to suggest concepts and present the logo in real-life contexts (Mockups).
