Prep.vn is an intelligent exam preparation platform (IELTS, TOEIC, HSK). The project focuses on restructuring the entire user experience, transforming the model from disparate advertising landing pages to a consistent product ecosystem. The main goal is to optimize the course discovery flow and increase conversion rates through personalized experiences.
Domain
Edtech / E-commerce / Product Strategy
Team size
8 (Including PO, Devs, UX Researcher, UI Designer)
Position
Product Designer (UI/UX)
Tool
Figma, AI (Midjourney), Photoshop
Platform
Edtech / E-commerce
Responsibilities
Conduct an audit of the old interface system to identify the "bottlenecks" causing a high page bounce rate.
Collaborate with the UX Researcher to analyze user insights to build the "Smart Level Selector" (Intelligent Level Filter).
Design the Home Page interface and Product Detail Page (PDP) in a modern style, enhancing trust signals.
Build and manage a consistent Design System to optimize handoff speeds for the development team.
Design a comparison table for the Standard & Pro study packages to boost revenue and increase average order value (AOV).
Utilize AI (Generative AI) to create product mockups and exclusive illustrative images for the system.
